SPRING/SUMMER 2024

RETAILER WORKBOOK

EMBARK

Energize. Excite. Embolden. When that calling in your soul and that look in your dog’s eyes is telling you it’s time to get out there.

NEW GEAR

LAUNCHING FEBRUARY 7, 2024

NEW DESIGN

Quencher™ Bowl

packable dog bowl

NEW DESIGN

Front Range™ Collar

lightweight, flexible

NEW COLORS

Hi & Light™ Collar

lightweight, minimal dog collar

NEW DESIGN

Chain Reaction™ Collar

limited cinch martingale

NEW DESIGN

Web Reaction™ Collar

webbing martingale with buckle

NEW DESIGN

Front Range® Harness

padded, everyday harness

NEW COLORS

Hi & Light™ Harness

lightweight, minimal dog harness

NEW COLORS

Flagline™ Harness

lightweight, multi-use dog harness

NEW STYLE

Front Range™ Short Leash

strong, light

NEW DESIGN

Front Range™ Leash

strong, light

NEW COLORS

Hi & Light™ Leash

lightweight, minimal dog leash

NEW COLORS

Flagline™ Leash

lightweight, multi-use leash

NEW COLORS

Switchbak™ Leash

double-ended, multiple configurations

NEW DESIGN

Front Range™ Day Pack

day pack

NEW STYLE

BackTrak™ Dog Evacuation Kit

emergency evacuation kit & first-aid muzzle

ESSENTIAL RETAILER TOOLS

Studio and lifestyle imagery, merchandising tips, resources to support you and your team as you help dogs and humans to get out and get exploring... it's all here.

RUFFWEAR MEDIA LIBRARY

RETAILER RESOURCE MANUAL

VISUAL MERCHANDISING

SS24 PRODUCT CATALOG