MERCHANDISING

BEST PRACTICES

UPDATED 2023

WELCOME

Welcome to Ruffwear Visual Merchandising Best Practices! This Look Book is here to equip and inspire you to merchandise Ruffwear displays in your retail space.

Here are Ruffwear’s top merchandising philosophies:

• Ruffwear retail presentation is strongest when merchandised as a brand rather than separated out by category

• When kept as a brand, you can add Ruffwear headers and other point of purchase materials that inspire and educate customers

• Our design philosophy encourages simplicity while amplifying through outdoor-inspired elements: wood, metal, sticks, pinecones, rocks, maps, etc.

TIPS

• Group like-products together: collars with collars, bowls with bowls

• Merchandise light to dark, left to right, top to bottom

• Merchandise items small to large, top to bottom

• Add inspirational header graphics or other point of purchase (POP) pieces to pull a display together

• Gear up and display our stuffed Otis or metal Ollie when space is available

See full list of visual merchandising offerings in seasonal Visual Merchandising Booklet

COLOR STORY

CATEGORY: The image on the left is an example of merchandising the Front Range® Harness and Collar as a category, and how you could break out items from that category and show them in a color story.

COLOR STORY: Feature year-round product categories together. Seasonal stories or color stories work well on a highlighted space such as an end-cap or display table.

CORE ASSORTMENTS

A Core Assortment would be a mix of our best sellers and other specialty items we are known for.

Here are examples of different assortments that represent a core selection of merchandise on our Multi-Category Display (MCD).

MEASURING TAPE

SIZE CHARTS

PAW PAD SHEETS

PRODUCT CARDS

GRAPHIC SUPPORT

Graphics and tools are available to order to bring your in-store story to life and educate your customers. Below are the educational pieces that can assist your customers to pick the correct style and size:

• Size Charts

• Product Cards

• Measuring Tape

• Paw Pad Sheets

See full list of visual merchandising offerings in seasonal Visual Merchandising Booklet

VISTA KIT

Tell the story. Try new product. Engage customers.

We’re delivering a fresh Visual Merchandising Kit each season to help you tell new stories, try new product, and engage your customers.

It's an easy way to bring your Ruffwear product assortments alive and create a positive customer experience with inspiring visuals that spark interest.

VISTA KIT SIGNUP