BOOTS

Ruffwear boots are offered in pairs so customers can see the the boot and their sole. It encourages customers to measure both front and back paws because in many dogs, the front paws are larger than the back.

RUFFWEAR FAVORITE LOOK

Highlight boot style with boot display or product card. Place a paw measuring pad in the boot area.

GENERAL

• If you carry multiple styles, the suggested order from left to the right is Summit Trex™, Grip Trex™, Polar Trex™

• Merchandise light to dark

• If space allows, use different peg face-outs for the different boot sizes

• Place Ruffwear Paw Measurement Pads next to boot display for customers to measure their dogs paws

• Merchandise Bark’n Boot Liners™ nearby for cross merchandising