RUFFWEAR FAVORITE LOOK

Merchandise Pack’s on the Multi Use Stand, creating a clean shopping experience for customers and leave more space on the wall for additional items.

GENERAL

• Hang on the peg by back handle facing the same direction
If you carry multiple styles, the suggested flow is:

Trail Runner™ Running Vest, Front Range™ Day Pack, Approach™, Palisades™

• Put a pack on Otis mannequin and fill his pockets with gear he would take on a backpacking trip.

• Merchandise smaller items above packs, otherwise the Packs will cover them up

• Use Product Cards and Size Charts + Measuring Tape to help customers customer make the correct style and size purchasing decision

• Avoid squishing too many on one peg or they look too bulky

• The bottom of the MCD has a cross arm with individual hooks - Packs fit great on this section

• Use our Mini Poster Pack Finder, double-sided with Barkpacking tips that can work stand alone or in the MCD or MUS header portion.

• Use one of our watercolor Mountain or Tree Backdrops to help bring the trail story to life in-store