LEASHES + COLLARS
Leashes and collars can get messy fast! Keep a consistent way of merchandising them to keep the customer from feeling overwhelmed.
RUFFWEAR FAVORITE LOOK
• The Ruffwear Leash & Collar Display creates a clean and easily shop-able experience and takes up less space in-store.
• The display is ordered in 2’ increments, so there is flexibility to fit different quantities of merchandise if you order 2’, 4’, or 6’
GENERAL
• From left to right, here is the suggested merchandising order:
Collars: Knot-a-Collar™, Hi & Light™, Front Range™, Flat Out™, Crag™, Top Rope™, Web Reaction™, Chain Reaction™, Confluence™, Double Track™ Coupler
Leashes: Knot-a-Long™, Knot-a-Leash™, Just-a-Cinch™, Hi & Light™, Flagline™, Front Range™, Flat Out™, Crag™, Roamer™, Patroller™, Quick Draw™, Hitch Hiker™
• Within the styles, merchandise light to dark
• If you have to double up on a peg, match a pattern with the main color and always put black / gray in the back
• Cross merchandise with families and colors when space allows — example of Front Range Harness®, Front Range™ Leash, and Front Range™ Collar by color
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