7/11
  • Pages
  • Editions
01 Ruffwear Merchandising Best Practices
02 Apparel
03 Beds
04 Boots
05 Bowls + Mats
06 Harnesses
07 Leashes + Collars
08 Life Jackets
09 Packs
10 Accessories
11 Toys

LEASHES + COLLARS

Leashes and collars can get messy fast! Keep a consistent way of merchandising them to keep the customer from feeling overwhelmed.

RUFFWEAR FAVORITE LOOK

• The Ruffwear Leash & Collar Display creates a clean and easily shop-able experience and takes up less space in-store.

• The display is ordered in 2’ increments, so there is flexibility to fit different quantities of merchandise if you order 2’, 4’, or 6’

GENERAL

• From left to right, here is the suggested merchandising order:

Collars: Knot-a-Collar™, Hi & Light™, Front Range™, Flat Out™, Crag™, Top Rope™, Web Reaction™, Chain Reaction™, Confluence™, Double Track™ Coupler

Leashes: Knot-a-Long™, Knot-a-Leash™, Just-a-Cinch™, Hi & Light™, Flagline™, Front Range™, Flat Out™, Crag™, Roamer™, Patroller™, Quick Draw™, Hitch Hiker™

• Within the styles, merchandise light to dark

• If you have to double up on a peg, match a pattern with the main color and always put black / gray in the back

• Cross merchandise with families and colors when space allows — example of Front Range Harness®, Front Range™ Leash, and Front Range™ Collar by color

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